If you live in the United Kingdom you may prefer to be paid in Pounds Sterling, but our hard-learned advice is to not discount an affiliate program simply because it doesn't cater its payout currency to English affiliates. The truth is, sometimes you can take advantage of a stronger currency when you get paid, and it's never really a big deal to convert some U.S. dollars to real cash.
The convenience of being paid in Pounds is offset by the opportunity afforded by not discriminating. The majority of the affiliate programs in the world are pay in American dollars, simply because it's a strong currency, and there are no parts of the world where it is difficult to exchange.
You have likely heard of ukaffiliates.com and affiliates.uk.com, these are examples of affiliate program middle men. Allow me to explain. Many affiliate programs are multi-level programs, which means that if you sign up as an affiliate, you get a percentage of profits produced by your customers, but you can also sign up sub-affiliates under you. When these sub-affiliates earn profit, you also get a percentage, albeit smaller than if you had produced the sale yourself.
Ukaffiliates.com and the like have taken it upon themselves to be permanent affiliate hunters, trying to get people under their tier in an affiliate program. This way they can make a percentage off of the work you do, without producing customers themselves. This is all very standard in the affiliate game, in the UK or otherwise. The slight difference here is that the companies try to make it seem as though they have exclusive partnerships with the merchants they represent. The basic fact of the matter is, there is barely any exclusivity at all in the merchant lists, and for the most part you can set up your own affiliate associations with said companies. This doesn't mean there isn't value to be had however, as sometimes you can find local products and services that would appeal to British subjects over the general Internet population. If your site does particularly well in the English Internet market, it may be advisable to get some well branded products up, but all-in-all, you stand a better chance of making real profit by simply using standard affiliate programs and taking advantage of a better selection
If you sign up with an exclusive middle man, you'll never hear about the affiliate program we consider the best in the online gaming industry. Sure, William Hill is fine to promote through their own affiliate program, but being able to push established names such as Onlinecasino.com and GoldenPalace.com are very valuable opportunities, which you shouldn't let slip by. The general gist is, if you're an affiliate program in the UK, don't limit yourself. The best paying, most profitable programs, wont necessarily be based out of England.