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Best UK Affiliate Program - 2004

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      Affiliate Programs

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On this page we continue our explanation of why our top rated affiliate program is your best choice. On the previous page we covered the important details of payment percentages, going into some detail about the retention of net profits from affiliates, and how serious a problem it is. On this page we discuss the branded casinos that this program lets you promote, the GoldenPalaceAffiliates policy on carry forward of loss, and profit potential of the industry as a whole.

Branded Casinos

There are a million casino affiliate programs on the web, what should be your incentive for picking one over another? Well, there are the obvious reasons such as percentages, the more you get the better, but there are also some other variables worth considering that you may not have though about. The brand name of what you are pushing can make a very big difference between whether or not a customer follows through and signs up after leaving your site. Brands build trust, trust makes it easier to convert your traffic. You want to be pushing the biggest names in the industry. Sadly, there is no affiliate program for the MGM grand or the Bellagio, simply because they do not run online casinos. The big name players in the online industry are people like Casino on Net and Golden Palace. Casino on net has good branding because they have bought ad space in every corner, nook and cranny of the Internet. Golden Palace has good branding because they do national radio advertising in the United States, and they do off the wall promotional activities like tattooing streakers at major sporting events, and tattooing boxers while they are in the ring on national television.

Who do you want to advertise on your site, a destination nobody has ever heard of, or a destination that rings a familiar bell with the average surfer? This is why Tide laundry detergent cost more, and it's also why we all choose to pay more. We can trust them, because we've heard of them. We know they are a large business built on reputation. We know they aren't fly-by-night. You always want to sell a branded product over an unbranded one, your conversion rates will always be better.

No loss carry forward

You might not be familiar with the concept of loss carrying forward month-to-month. When you sign up a casino player, they have to lose for the casino to make a profit. If you have a player that actually wins, then you as an affiliate are basically in the hole. If you have ten players at a specific casino and 1 of them wins 10 thousand dollars, your other 9 players have to have collectively lost more than 10 thousand dollars for you to earn a cheque at the end of the month. This is standard practice, and there's nothing we can do about it. The difference with Golden Palace Affiliates though, is that any loss you have incurred in one month is not carried over to the next month. Say your one player won 10 thousand and your other 9 players cumulatively lost 9000. This puts you 1 thousand dollars in the hole. Now, granted, you don't have to pay the casino that money or anything silly, but you also don't get paid. With other casino affiliate programs that loss is carried over to the next month, so that you start the next month 1 thousand dollars in the hole. Golden Palace Affiliates erases any debt you may have at the end of every month. This is important because every once in a while a player of yours might win a jackpot. Say they won $100,000 (yes it does happen), in any other casino affiliate program you'd be digging your way out of that hole forever, you may as well take those casinos off your site and never promote them again. With Golden Palace Affiliates, your account status would be reset to zero at the beginning of the next month and you could begin earning again. There is no loss carried forward from month-to-month.

Profit potential of the online gambling industry

It's no secret that casinos are profitable, it's just that most of the time, in order to see any of that money you had to take a risk, you had to be a gambler. Now you can sit on the other side of the fence. The online gambling industry is still growing, and will continue to grow for the foreseeable future. Have a look at the projected revenue estimates for the coming years:

Year Revenue In Millions
2000 $2,207.5
2001 $3,534.7
2002 $4,546.6
2003 $6,346.3
2004 $7,623.8
2005 $10,691.1
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