Most sites that concentrate on Internet marketing have some pretty standard dialogue about how to go about producing traffic for your website, via other websites. While gaining your traffic from other websites is certainly not a poor way to build up your traffic and community, too many people fall into the trap of believing it to be the only way.
As mentioned on other pages on our site when a restaurant opens it blankets the community with flyers. When a website opens it should try to do the same, blanket its audiences community with flyers, even if the owner of the website and it's audience are not physically near one another. Most webmaster blak at this idea. What do we mean, actually physically print a flyer, photocopy it five thousand times and drive around the country distributing it? Yes. That's exactly what we mean.
Community medium. Do you have a community television station? Does your cable have a preview channel with ads running on one side. Have you ever thought, boy, I've seen this ad way too many times tonight? Imagine if that was your ad, for an interactive fun and interesting web site. Would you ditch the television that you can't find a thing to watch on, for the new Internet site you want to check out? Yes. You would.
Community newspapers, inexpensive advertising that reaches shut-ins, elderly, and housewives/househusbands, are a great way to get your message to your target audience, if this is it, quickly and easily.
Study search engine optimization until your brain pops with the realization that it's not complicated to succeed, but rather, deceptively simple. This is not an idea, this is a necessary path to follow.
Continuously ad content to your site, in the form of articles, new, interviews, tips, whatever your audience might be interested in. Combine this content writing with your SEO skills and it will always help you make more money.
The point is, be creative, regular marketing is all about being creative, so why does it get left behind as soon as the task becomes a little more digital? No good reason. A creative person in Internet marketing can go far.